The Czech automaker offers extra equipment for its Skoda Kamiq and Skoda Scala models in Denmark to celebrate its long-running partnership with the world’s biggest bike race. The Tour de France is a showcase of human endurance and athleticism, automotive innovation, and reliability. For the past 20 years, Skoda has been the main sponsor and official vehicle partner of the prestigious cycling event, providing hundreds of cars for the organizers, teams, media and guests.
This year, Skoda is commemorating its anniversary with special edition models of its Kamiq and Scala vehicles in Denmark, where the Tour de France will start on July 1, 2023. The campaign models come with extra equipment worth up to DKK 31,000 ($4,600) at no additional cost, as well as accessory packages for existing owners.
“Skoda has a long history and passion for cycling, dating back to our origins as a bicycle manufacturer in 1895,” said Thomas Schäfer, Skoda’s chief executive officer. “We are proud to support the Tour de France for two decades and to offer our customers in Denmark these attractive models that reflect our commitment to mobility, sustainability and innovation.”
Kamiq Tour de France
The Kamiq Tour de France is a compact SUV that combines practicality, comfort and style. It features a 2-zone Climatronic air conditioning system, dynamic cruise control, Digital Cockpit, and Travel Assist, which can automatically stop and start the car, keep it in the lane and follow other cars in traffic.
It also has an 8-inch Bolero infotainment system with Apple CarPlay compatibility, a rear parking sensor, and Sunset - dark-tinted rear windows. The equipment has a value of DKK 31,000 ($4,600), and prices start at DKK 259,995 ($38,600) for a Kamiq Tour de France 1.0 TSI 95 hp.
Scala Tour de France
The Skoda Scala Tour de France is a hatchback that offers spaciousness, functionality and elegance. It has the same features as the Kamiq Tour de France, plus 16-inch Sargas alloy wheels that add a touch of sportiness. The equipment has a value of DKK 27,000 ($4,000), and prices start at DKK 239,995 ($35,600) for a Scala Tour de France 1.0 TSI 95 hp.