MINI, the iconic British brand known for its small and stylish cars, is launching a new global campaign to showcase its revamped family of models and to reconnect with its loyal fans and customers.
The "Nice to Meet You Again" campaign highlights the brand's heritage, innovation, personality, and the emotional bond that MINI drivers share with their cars.
The campaign features online and offline activities, such as social media posts, videos, podcasts, events, and collaborations with artists and influencers.
One of the main attractions of the campaign is the launch of the new MINI Family, which consists of four updated models: the MINI 3-door, the MINI 5-door, the MINI Convertible, and the MINI Electric.