The Fiat Metaverse Store is the first ever metaverse-powered interactive showroom, making it the undisputed industry leader in providing an innovative and user-friendly brand experience. Fiat's new idea is the first to power a full-fledged transaction in the metaverse. This will change the way the company serves its customers in a big way.
The Fiat Product Genius is a real person who works at the Fiat Metaverse Store and can immediately help you with any product questions.
"At Fiat, we're leading the pack again by providing a refreshingly novel and easy-to-navigate brand experience for our customers." The Fiat Metaverse Store is the first in the automobile industry and does it in classic Fiat fashion. It's like magic: a real-life, guided exploration of the Fiat universe. The technology is "simple and user-friendly, in keeping with the philosophy of "tech it easy," and accessible to everybody," as proclaimed by Olivier Francois, CEO of Fiat and Global CMO of Stellantis.
As the company's CEO put it, "In brief, it is our way of making our customer experience customized, owing to the interaction with a person, and even simpler, in keeping with our social mission to address the present need for simplifying people's lives." Thanks to a new human-assisted, rapid, realistic, and stress-free process, clients can now learn about and buy the new Fiat 500 La Prima by Bocelli without leaving the comfort of their own homes, a first-of-its-kind feature will be available across the full new Fiat 500e lineup by the year's end. In addition, beginning in Italy, Our Revolutionary Customer Journey will be made available in additional markets by the beginning of 2023, and customers will be able to peruse a wide selection of models in the Metaverse Store.
The Fiat Metaverse Store is the result of a joint effort between Touchcast and Microsoft to create a unique shopping environment for the Fiat brand. With Touchcast's Metaverse-as-a-Service platform, users may access the metaverse without needing virtual reality headsets, avatars, or specific hardware, thanks to its foundation on the Microsoft Cloud. The outcome is a unique immersion that combines digital and tactile elements.
Customers can go "inside" Fiat instantly thanks to the Fiat Metaverse Store. Once inside, the Product Genius will "greet" the customer, and the two of them will be able to look around the car from all angles, learn about the car's technology, and discuss topics such as electric mobility, charging methods, and the contents of the new Fiat 500 electric car. In addition, the buyer can check in on the car's infotainment system, its various driving modes, and even its electric charging process. Customers can observe the model's transformation by selecting its body style, exterior color, interior fabric, and other options. On top of that, Fiat's virtual reality tool lets you experience what it's like to drive the new Fiat 500 La Prima by Bocelli on the La Pista 500 right in the palm of your hand.
The Product Genius is accessible around the clock (Monday through Friday, 9:00 p.m. to 8:00 p.m., and Saturday, 10:00 a.m. to 8:00 p.m.) to better serve clients and accommodate their schedules.
The new Fiat Metaverse Store is the latest step in the company's effort to simplify and modernize the customer experience, building on the foundation laid by the new range's configuration a few weeks ago.
In addition to the digital-only experience, the buyer could take a test drive at the nearest car dealership.
Update: A first for the industry, the Fiat Metaverse Store was unveiled to the public at 2023 CES.
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