Citroen is paying tribute to one of its most iconic models, the 2CV, with a unique concept vehicle inspired by the ancient Roman chariots. The concept, called Citroen 2CV Chariot, was created to celebrate the release of the new Asterix movie, "Asterix & Obelix: The Middle Kingdom," which hits theaters on May 18.
The Citroen 2CV Chariot is a modern reinterpretation of the classic Citroen 2CV, which was launched in 1948 and became a symbol of French culture and mobility. The 2CV was known for its simple design, low cost, and versatility. It was also featured in several Asterix comic books and movies, as the Gauls often used it to escape from the Romans.
The Citroen 2CV Chariot concept is based on the Citroen Ami, an electric microcar that debuted in 2020. The Citroen Ami is a two-seater vehicle that can be driven without a license in some European countries. It has a range of about 47 miles and a top speed of 28 mph.
The Citroen 2CV Chariot concept adds some elements from the Citroen 2CV, such as the round headlights, the corrugated bonnet, and the canvas roof. It also features a wooden frame that resembles a Roman chariot, with two large wheels at the back and a smaller one at the front. The concept is painted in yellow and blue, the colors of Asterix and Obelix's outfits.
The Citroen 2CV Chariot concept is not meant to be driven on public roads but rather to be displayed at promotional events for the movie. The concept will also be showcased at the Citroen Origins virtual museum, where visitors can explore the history and heritage of the brand.
The Citroen 2CV Chariot concept is a fun and creative way to honor the legacy of the 2CV, which was produced in 1990 and sold more than 5 million units worldwide. The Citroen 2CV is still a popular collector's item today, with some models fetching over $30,000.
The Citroen 2CV Chariot concept also shows how Citroen is embracing its past while looking ahead to the future. The brand is focusing on electric mobility, urban mobility, and digital services. The Ami is one example of how Citroen is offering innovative and affordable solutions for city dwellers.
The new Asterix movie, "Asterix & Obelix: The Middle Kingdom," is the fifth live-action adaptation of the famous comic series created by René Goscinny and Albert Uderzo. The movie stars Guillaume Canet as Asterix, Gilles Lellouche as Obelix, Vincent Cassel as Caesar, and Marion Cotillard as Cleopatra. The movie follows the adventures of Asterix and Obelix as they travel to China to help a young princess.
The movie is expected to be a blockbuster hit in France and other European countries, where Asterix is a beloved cultural icon. The movie will also feature some cameo appearances by other Citroen vehicles, such as the Citroen C5 Aircross SUV and the Citroen C3 hatchback.
Citroen has been a partner of Asterix since 2017, when it launched a special edition of the Citroen C4 Cactus inspired by the comic characters. The brand also created an online game called "Asterix & Friends," where players can build their own Gaulish village and interact with other fans.
Citroen hopes that its collaboration with Asterix will boost its brand awareness and appeal among younger generations, who may need to become more familiar with its rich history and heritage. Citroen also wants to showcase its values of creativity, audacity, and optimism, which Asterix and his friends share.
The Citroen 2CV Chariot concept is a testament to how Citroen can combine tradition and innovation, humor and elegance, and simplicity and sophistication. It is a tribute to one of the most influential cars of all time and a celebration of one of the most popular comic franchises ever.
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